What is Link Exchange?

Link Exchange is the practice of exchanging links with other websites. There are different ways to arrange a link exchange with webmasters. The simplest way of doing it is to email another website owner and ask to do a link exchange.

Link Exchange is an extremely important part of search engine optimization which involves exchanging hyperlinks with websites that offer similar or related products, services or information.

How It Works?

It's extremely simple. Here's how it works:
1. Search for link partners.
2. Select link partners you would like to send requests to.
3. Wait for them to approve the exchange.
4. Once they've approved the exchange, your link is auto-uploaded to their site, and their link is auto-uploaded to your site.

Benefits of Exchanging Links

1.) Link Exchange Increases Link Popularity
The number and quality of websites that link to your website (link popularity) is one of the most important factors that help all search engines to determine your site's relevance for a search phrase. Exchanging reciprocal links with other websites has proven to be an extremely effective solution for webmasters seeking to improve their search engine rankings.

3.) Increased traffic:
Inbound links act as doors from where visitors can enter your website. More inbound links automatically means more traffic.

2.) Better Crawling:
More inbound links would help search bots find your site more frequently. Better crawling would help you in optimizing new content easily.

4) Link Exchange Increases PageRank
Google's PageRank is an important measure of the popularity of each web page. The higher your site's PageRank, the better your site will rank in Google's search results. The more high quality links you have pointing to your site, the higher its PageRank will climb.